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Etrovvo
Start my store
Now open in the U.S.

The online store that thinks ahead.

No monthly fee to start. Or a low one when you grow. Your call.

Every morning, The Brain tells you what needs you, most important first, and has the fix ready for your OK. Beautiful themes, your own checkout, and the sale paid into your Stripe account.

From $0 a monthPay monthly, or only when you sellNo tech skills needed

Made for shops like yours

The stuff that slips when you're busy

You're packing orders, answering DMs, shooting new drops. These are the things that quietly cost you money.

The Brain checks sales, stock and prices overnight, then tells you what needs you, most important first. Sample clothing shop. Real screens from the product. Sample store data.

A clothing shop owner looking through racks of garments6:40 AM

Before the customer tells you

Your bestseller runs out, and you find out from a customer.

Black cropped tee, size M: 4 left, selling about 3 a week. The Brain flags it before it's gone and has the reorder ready for your OK.

“What needs me today?”6:40 AM
Reorder Black cropped tee by Thursday9 left
Linen wide-leg pants: 45 days without a sale22 in stock
Dark and light clothes hanging on a shop rack9:15 AM

Sitting on the shelf

Something stopped selling, and nobody noticed.

Linen wide-leg pants: no sale in 45 days, 18 in stock. It shows you what's sitting there and what it's costing you, then offers a coupon or a new price.

Black cropped tee · reorder 30Done
Next check-in when stock drops under 12
Two handmade patterned mugs on a marble table beside a plant11:30 AM

A sale, straight to her

A sale in Austin. The money is already hers.

The buyer paid on her store. The charge ran in her own Stripe account, sales tax for Texas included. On the monthly plan, Etrovvo takes nothing from the sale.

Order #1042 · 2 itemsPaid
$48.00 + $3.96 tax → your Stripe accountEtrovvo fee (Forge, monthly): $0
A smiling man holding a blue mug and an open shipping box at a bright table1:20 PM

Packed and gone

Box, tissue, tracking number. Done in two minutes.

She pastes the tracking number into the order. The buyer gets the e-mail, the order moves to "in transit", the return window starts counting at delivery.

#1042 · USPS 9400 1108 …In transit
Buyer notified · 30-day return window starts at delivery
Denim jackets on wooden hangers on a clothing rack2:14 AM

A price you never had time to check

Nothing changes until you tap.

Denim jacket: $89, slower than similar pieces. The Brain suggests a new price, never below the floor you set. It prepares the fix. You decide.

Denim jacket · $89 → $79Waiting for you
Still above the floor you setApprove · Skip

Sample store, sample numbers. Photos: Pexels. Every screen is the real product.

Your store, in a conversation

Ask in plain words. Get your numbers — and the fix, ready to approve.

The Brain reads your sales, stock and prices and answers with them — not with generic advice. When something needs doing, it prepares it — a reorder, a price change, a coupon — and waits for your OK. Nothing changes without your approval, and never outside the limits you set once: a price floor, the biggest change allowed.

Stock

“What should I restock?”

Black cropped tee: 9 left, selling about 6 a week — you'd run out Saturday, market day. An order for 30 is ready for your supplier.

Black cropped tee · 9 leftApprove order →
Prices

“Is any price off?”

The denim jacket is $89 and slower than similar pieces. The Brain suggests $79 — still above the floor you set. Nothing changes until you approve.

Denim jacket · $89 → $79Lower to $79 →
Slow stock

“What isn't selling?”

18 linen wide-leg pants, no sale in 45 days. A 10% coupon for a week, or a new price. Your call: nothing changes until you tap.

Linen wide-leg pants · 18 in stock10% coupon →

Everything in one place

Checkout, shipping, returns, taxes — handled, not homework.

Checkout that just works

Card payments through Stripe, connected from a form inside your dashboard. The sale is charged in your own account.

Order #1042 · Dana W.Paid
Subtotal$84.00
Sales tax (TX)$6.93
Paid to your account$90.93

Sales tax, done at checkout

Tell us which states you're registered in. The right amount is calculated at checkout, and every quarter you get a summary by state to file with.

Q3 · Texas$1,204.18
Q3 · Colorado$212.40

Shipping your way

Live carrier rates at checkout, switched on by Etrovvo store by store; buy the label from the order and the tracking fills in for you.

#1041 · ship by FriIn transit

Returns without drama

A 30-day window by default (you can set 15 to 90). Approve in a tap, refund from the order.

Return · Linen wide-leg pantsApprove?

On Green Store today?

Export your products, drop the file in. It's a copy — your store on Green Store keeps running while you look around.

products_export.csv · 24 itemsImported

Customers, in one place

Every buyer, what they bought and when. Regulars get a loyalty program on Ascend; on The Legend you can run promotions to them.

Dana W. · 4 ordersRegular
North & Thread · AI Sales2:14 AM
Studio product photo of a model in a classic denim jacket, white backgrounddo you still have this jacket? 🙏2:14
Write a message…

The Legend plan

AI Sales, answering at 2 a.m.

A shopper sends a photo and a question. AI Sales finds the item in your store, checks it's in stock and answers with the price and the link, in the tone you set. It doesn't just answer — it learns each regular. If it doesn't know, it says so instead of inventing.

  • Answers from your own products, prices and stock
  • Learns each regular with an account: the size they buy, what they looked at and didn't buy, what they told it last time
  • Every conversation is in your dashboard the next morning

Looks like you

Nine themes. Real ones — this is what they look like today.

Pick one, add your logo and colors, and your store is ready to show. Swap themes whenever you like — your products stay put. Six themes on Forge, all nine from Ascend.

Minimal theme: a full-width photo, one headline, one button
MinimalOne hero, zero distractions
Runway theme: editorial serif headline beside a fashion photo
RunwayFashion, editorial
Homestead theme: warm interior photo with a serif headline
HomesteadHome & handmade
Pawhaus theme: bold headline and pet product tiles
PawhausPets
Oasis theme: three skincare photos in a grid with trust badges
OasisBeauty & wellness
Luminance theme: peach gradient hero with a skincare headline
LuminanceSkincare & cosmetics
Sunrise theme: yellow hero with supplement bottles
SunriseSupplements & food
Ocean theme: dark hero with a person wearing earbuds
OceanTech & gadgets
Aurelius theme: gold jewelry hero with a serif headline
AureliusJewelry

Screens are the real themes as they render today on a sample store; the products and photos are placeholders you replace with yours.

Your money

Every sale goes to you. All of it.

Nothing sits with us. Each sale is charged straight into your own Stripe account, and Stripe sends it on to your bank. Etrovvo never touches it.

You

get paid in your Stripe account

The card is charged to you. We never hold the money.

2

ways to pay

A monthly plan with no fee per sale, or nothing until you make a sale.

$1,284

held by Etrovvo, ever

Not for a day, not for an hour. It goes from the buyer to your account.

1
A customer pays on your storecard payments, handled by Stripe
2
The money lands in your own Stripe accountyou see the balance in your dashboard
3
Stripe pays it out to your bankon Stripe's own payout schedule

Already have a store?

Run Etrovvo next to it for a week.

Keep your store on Green Store exactly as it is. Bring your products over as a copy, pay for one month, and ask The Brain about your shop.

Day 1 · morning

Bring your products in

Export your products from Green Store and drop the file in. It's a copy, not a live link — your store there keeps running exactly as it is.

Day 1 · afternoon

Connect payments

Stripe's form opens right inside your dashboard: name, tax ID, bank account. No separate login to create, nothing to install.

Day 2

Ask The Brain your first question

It already knows your store: ask what to restock, what to reprice, what isn't selling — and approve the fix in one tap, inside your limits.

Day 7

Decide

Keep going, or cancel from your dashboard — the store stays up until the month you paid for ends. Nothing was ever taken from a sale.

A small shop with a wooden counter, a smiling owner at the register and products on the shelf
Day 3 · first order on EtrovvoSample store — the shop kept running the whole week

Fair warning, so you're not surprised

  • Start with $0 a month and pay only when you sell. Or pick a monthly plan from $39.
  • Your products come in as a copy exported from Green Store. We don't sync back.
  • There's no marketplace in the U.S. — your sales happen on your own store.
  • Stripe's own card fee comes out in your Stripe account, like anywhere else.

Pricing

Two ways to pay. Pick the one that fits your shop.

Switch anytime from your dashboard. Stripe's card fee applies on both, like anywhere else.

Pay monthly. No Etrovvo fee on your sales. Best when you're already selling steadily.

MonthlyYearly
Forge

Your store, live and taking orders.

$39/ month

Start with Forge
  • Up to 100 products, 6 themes, your own web address
  • Checkout, shipping, returns, sales tax
  • Low-stock and slow-stock alerts (5 products each)
  • Automatic pricing inside your limits (3 products)
  • The Brain in chat — ask anything, 20 AI answers a day
  • Not included: Central Brain — nightly suggestions for every product
  • Not included: AI Sales for your shoppers
Ascend Most shops

The Brain, plus a nightly read of every product.

$95/ month

Start with Ascend
  • Up to 250 products, all 9 themes
  • Alerts on 10 products each, automatic pricing on 5
  • The Brain in chat — 60 AI answers a day
  • Central Brain — price and stock suggestions every night
  • A loyalty program for your regulars
  • Not included: AI Sales for your shoppers
The Legend

An AI that sells for you — and learns each regular.

$369/ month

Start with The Legend
  • Up to 500 products, all 9 themes
  • Unlimited stock alerts, automatic pricing on 15 products
  • The Brain in chat — 200 AI answers a day, Central Brain, loyalty
  • AI Sales — answers shoppers 24/7 and learns each regular: their size, what they looked at, what they told it
  • Promotions to your customers

Prices in USD. Pay monthly, with no fee per sale. Or pay nothing until you sell. Switch from your dashboard.

Which one is cheaper for you?

Paying only when you sell, every shop starts on Forge. A month with $2,700 or more in sales moves you up to Ascend, and $10,500 or more to The Legend. To stay, your next two months need to average that much. Paying monthly, any plan is yours from day one (U.S. prices).

Side by side

Everything in one plan. Here's how it lines up.

Pick your Etrovvo plan to see what it includes. Next to it: what Green Store's own public pages say about the same things.

Etrovvomonthly, or only when you sell
ForgeYour store, live and taking orders.
    Everything included for$39/ month
    Green Storetheir public pages

    Every Green Store line comes from their own public pages, checked on the date above. Plans, prices and features change — check their pages before you decide. Card-processing fees apply on both sides.

    Questions people ask

    Plain answers.

    Do I need to know anything technical?

    No. A guided setup takes you from your first product to a live store. Payments are connected from a form inside your dashboard. If you can use e-mail, you can run this.

    Does Etrovvo take a percentage of my sales?

    Only if you pay when you sell, and only on the merchandise, never on shipping or tax. Paying monthly, there's no Etrovvo fee per sale: you pay just the plan. Paying only when you sell, it's 5% on Forge, where every shop starts, 4.5% on Ascend and 4% on The Legend, as your monthly sales move you up. Sales are charged in your own Stripe account and Stripe pays them out to your bank.

    Can I keep my store on Green Store while I try this?

    Yes. Export your products, drop the file in, and run Etrovvo next to your store. It's a copy — nothing changes on Green Store. You can pay only when you sell — nothing due in a month with no sales. Or pick a monthly plan. Switch or cancel from the dashboard.

    What is The Brain, really?

    An AI agent that lives in your dashboard. Ask in plain words — "what should I restock?", "what isn't selling?", "how was last week?" — and it answers from your store's own sales, stock, prices and orders. When something needs doing, it prepares it — a reorder, a price change, a coupon — as a card you approve. Most answers come straight from your data; AI answers are included: 20 a day on Forge, 60 on Ascend, 200 on The Legend.

    What about sales tax?

    Tell us which states you're registered in. At checkout the exact amount is calculated and shown to the buyer. Every quarter you get a summary by state to file with — filing itself stays with you.

    What if a customer disputes a charge?

    You'll see it in your dashboard with a deadline, and you answer with your proof — tracking, delivery, messages — right there.

    Open a store that thinks ahead.

    Set up in an afternoon with the guided setup. Every sale is yours from day one.