How to get repeat customers for your online store
Learn practical steps to bring past buyers back, including how to spot lapsed customers and offer targeted coupons or loyalty rewards on your store.
Etrovvo team3 min readUpdated
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Quick answer
Get repeat customers by tracking past buyers and sending targeted offers. On any platform, shoppers come from your own work such as follow-up messages and targeted discounts. Etrovvo, a platform for independent sellers to build and run their own online store, shows these lapsed repeat customers in The Brain so you can act quickly.
Key takeaways
- The Metrics page shows the share of customers who have placed two or more orders.
- The Brain lists repeat customers with two or more orders who have not returned in over 60 days.
- From Ascend up you can run a loyalty program and limit coupons to specific tiers.
- Every plan lets you create coupons that give a percentage, fixed amount or free shipping.
In this guide
Why repeat buyers matter for any store?
Repeat buyers matter because they lower your cost to acquire each sale: they already know your products and trust your checkout. Shoppers still come from your own posts, your search listings and word of mouth. A separate question is the monthly fee or pay as you sell. See the Etrovvo home.
How do I find customers who stopped buying?
Open your dashboard Metrics page. It shows the share of customers with two or more orders and lists top customers by revenue. The Brain then surfaces the repeat buyers who have not returned in over 60 days.
What offers bring lapsed buyers back?
Create a coupon that gives a percentage off, a fixed amount or free shipping. From Ascend up you can limit that coupon to one loyalty tier so only your repeat buyers see it.
Turn on the loyalty program
Go to EzEngage and activate the loyalty program from the Ascend plan upward.
Build a tiered coupon
Create a coupon and set it to apply only to buyers in your repeat-customer tier.
Send the offer
Prepare the offer for your lapsed buyers.
How can I keep in touch without extra tools?
Turn on the optional newsletter sign-up on the storefront. It is available only in The Legend.
How to get repeat customers?
Review the list of lapsed customers The Brain provides and prepare a coupon. Loyalty program is from Ascend up.
What does this look like for a candle maker?
Say you sell hand-poured candles from your kitchen. Open the Metrics page to see your repeat buyer share. Then check the list of lapsed repeat customers. Send a targeted coupon limited to your loyalty tier. This simple follow-up often brings them back without new ads or listings.
How Etrovvo helps
- Spot lapsed buyers: The Brain lists repeat customers with two or more orders who have not returned in over 60 days.
- Check repeat rate: The Metrics page shows the share of customers who placed two or more orders.
- Run loyalty tiers: From Ascend up you can create an EzEngage loyalty program and limit coupons to one tier.
- Offer targeted coupons: Every plan lets you make a coupon that is a percentage, fixed amount or free shipping with usage limits.
Frequently asked questions
Does every plan include loyalty tools?
Loyalty program features start from Ascend up. Forge offers basic coupons on every plan.
Can I send a newsletter to past buyers?
Newsletter sign-up on the storefront is available only in The Legend.
How often should I check for lapsed customers?
Review the list of lapsed customers The Brain provides and prepare a coupon.
Written by the Etrovvo team
Checked against our product facts on
