# How to get repeat customers for your online store Learn practical steps to bring past buyers back, including how to spot lapsed customers and offer targeted coupons or loyalty rewards on your store. Published: Oct 27, 2026 · Updated: Nov 2, 2026 · Topic: [Running your shop](https://etrovvo.com/en/blog/topics/running-your-shop) · 3 min read Canonical: https://etrovvo.com/en/blog/get-repeat-customers ## Quick answer Get repeat customers from the list The Brain already keeps: buyers with 2 or more orders who have not come back in over 60 days. [Etrovvo](https://etrovvo.com/), a platform for independent sellers to build and run their own online store, shows that list on every plan. ## Key takeaways - The Metrics page shows the share of customers who have placed two or more orders. - The Brain lists repeat customers with two or more orders who have not returned in over 60 days. - From Ascend up you can run a loyalty program and limit coupons to specific tiers. - Every plan lets you create coupons that give a percentage, fixed amount or free shipping. ## Why repeat buyers matter for any store? Repeat buyers matter because they lower your cost to acquire each sale: they already know your products and trust your checkout. Shoppers still come from your own posts, your search listings and word of mouth. A separate question is the [monthly fee or pay as you sell](https://etrovvo.com/en/blog/pay-as-you-sell). See the [Etrovvo home](https://etrovvo.com/). ## How do I find customers who stopped buying? Open your dashboard Metrics page. It shows the share of customers with two or more orders and lists top customers by revenue. The Brain then surfaces the repeat buyers who have not returned in over 60 days. ## What offers bring lapsed buyers back? Create a coupon that gives a percentage off, a fixed amount or free shipping. From Ascend up you can limit that coupon to one loyalty tier so only your repeat buyers see it. 1. **Turn on the loyalty program.** Go to EzEngage and activate the loyalty program from the Ascend plan upward. 2. **Build a tiered coupon.** Create a coupon and set it to apply only to buyers in your repeat-customer tier. 3. **Use that list.** Open the lapsed-customer list and prepare a coupon for those buyers. ## How can I keep in touch without extra tools? Turn on the optional [newsletter sign-up](https://etrovvo.com/en/compare) on the storefront. It is available only in The Legend. ## How to get repeat customers? Check that list once a week. The Brain shows repeat customers with 2 or more orders who have not come back in over 60 days. Loyalty program is from Ascend up. ## What does this look like for a candle maker? Say you sell hand-poured candles from your kitchen. Open the Metrics page to see your repeat buyer share. Then check the list of lapsed repeat customers. Prepare a coupon limited to your loyalty tier. This simple follow-up often brings them back without new ads or listings. ## How Etrovvo helps - **Spot lapsed buyers:** The Brain lists repeat customers with two or more orders who have not returned in over 60 days. - **Check repeat rate:** The Metrics page shows the share of customers who placed two or more orders. - **Run loyalty tiers:** From Ascend up you can create an EzEngage loyalty program and limit coupons to one tier. - **Offer targeted coupons:** Every plan lets you make a coupon that is a percentage, fixed amount or free shipping with usage limits. [See how Etrovvo works](https://etrovvo.com/) ## Frequently asked questions ### Does every plan include loyalty tools? Loyalty program features start from Ascend up. Forge offers basic coupons on every plan. ### Can I send a newsletter to past buyers? Newsletter sign-up on the storefront is available only in The Legend. ### How often should I check for lapsed customers? Check that list once a week. The Brain shows repeat customers with 2 or more orders who have not come back in over 60 days. --- [More on Running your shop](https://etrovvo.com/en/blog/topics/running-your-shop) · [All posts](https://etrovvo.com/en/blog) · [Etrovvo](https://etrovvo.com/)