Compare
Everything your store runs on, in one plan.
See what each Etrovvo plan includes — then how it lines up with a traditional store builder, using only what one popular builder’s own pages say.
What each plan includes
Prices in USD. Pay monthly or yearly with a 0% Etrovvo fee per sale — or pay nothing until you sell.
Forge
Your store, live and taking orders.
$39/ month
$29 a month, billed yearly
- Your own store and checkout
- Up to 100 products · 6 store themes
- The Brain in chat — 20 AI answers a day
- Low-stock and slow-stock alerts on 5 products each
- Automatic pricing inside your limits on 3 products · 3 competitor monitors
Ascend
The Brain, plus a nightly read of every product.
$95/ month
$79 a month, billed yearly
Everything in Forge, plus:
- Up to 250 products · 9 store themes
- The Brain in chat — 60 AI answers a day
- Nightly price and stock suggestions for every product
- Low-stock and slow-stock alerts on 10 products each
- Automatic pricing inside your limits on 5 products · 5 competitor monitors
- Loyalty program for your regulars
The Legend
An AI that sells for you — and learns each regular.
$369/ month
$299 a month, billed yearly
Everything in Ascend, plus:
- Up to 500 products · 9 store themes
- The Brain in chat — 200 AI answers a day
- Unlimited low-stock and slow-stock alerts
- Automatic pricing inside your limits on 15 products · 15 competitor monitors
- Email and promotion campaigns to your customers
- AI Sales: answers shoppers 24/7 and learns each regular
Prefer to pay only when you sell? $0 a month and 5% of each sale on Forge, where every store starts. A month with $2,700 or more in sales moves you to Ascend (4.5%), $10,500 or more to The Legend (4%). The cut is on merchandise only — never shipping or tax.
Either way, Stripe’s card fee applies to each sale, in your own Stripe account.
Etrovvo vs a traditional store builder
Both put your store online. Here is where they differ — every line in the other column comes from the public pages of one popular store builder.
How you pay
Etrovvo
Monthly or yearly — or $0 a month and a cut only when you sell
Traditional store builder
A monthly or yearly plan
Plan price
Etrovvo
$39–$369 a month, or $29–$299 a month billed yearly
Traditional store builder
Depends on where your store is based — see their pricing page
Fee per sale
Etrovvo
0% from Etrovvo on a monthly or yearly plan
Traditional store builder
An extra fee per order only if you use a payment provider other than theirs; the rate depends on the plan
Card processing
Etrovvo
Stripe’s card fee, in your own Stripe account
Traditional store builder
Their card fee, which varies by plan
AI assistant for you
Etrovvo
The Brain answers from your store’s own data and prepares each fix for your OK — 20 (Forge), 60 (Ascend) or 200 (The Legend) AI answers a day
Traditional store builder
A built-in AI assistant, included with the plan; features and usage limits vary by plan
AI chat for your shoppers
Etrovvo
AI Sales on The Legend: answers 24/7 from your catalog and learns each regular
Traditional store builder
A free AI chat app that answers from your catalog and personalizes replies for shoppers signed in with their shopping app
Email campaigns
Etrovvo
Included on The Legend
Traditional store builder
Built in: the first 10,000 emails a month are free, then from $1 per 1,000
Low-stock alerts
Etrovvo
Included on every plan
Traditional store builder
Through an app from their app store, or an automation you set up
Products in your store
Etrovvo
Up to 100 (Forge), 250 (Ascend) or 500 (The Legend)
Traditional store builder
Unlimited
Facts in the other column come from the public pages of one popular store builder, checked on October 5, 2026; other builders may differ. Plans, prices and features change — check the builder’s own pages before you decide.
What you get with Etrovvo
The AI does the prep. You decide.
The Brain reads your sales, stock and prices and has each fix — a reorder, a price change, a coupon — ready for your OK.
One plan, clear limits
Automatic pricing, stock alerts and The Brain come in every plan, and Ascend and The Legend add a loyalty program — every limit is written on this page.
Your sales, your account
Sales are charged in your own Stripe account, and Stripe pays them out to your bank.
Try it next to your store
If your current store builder can export your products to a CSV file, try importing it — today the importer reads one popular builder’s format. It’s a copy — your store there keeps running as it is.
Questions merchants ask
How much does Etrovvo charge per sale?
It depends on how you pay. In the United States, Canada and the United Kingdom you choose: a monthly or yearly plan with a 0% Etrovvo fee per sale — in the U.S. that is Forge $39, Ascend $95 and The Legend $369 a month — or $0 a month plus 5%, 4.5% or 4% of each sale, only when you sell: every store starts on Forge, and your monthly sales set the plan. The cut is on merchandise, never shipping or tax. Stripe’s card fee applies either way, in your own Stripe account. Etrovvo is open in the U.S. today; Canada and the U.K. are coming soon.
How does Etrovvo compare with a traditional store builder?
Etrovvo and the popular store builder we checked both give you a store, a checkout and a built-in AI assistant. Every Etrovvo plan also includes automatic pricing and low-stock alerts, and Ascend and The Legend add a loyalty program. For low-stock alerts, that builder’s help center points to an inventory-alert app or an automation you set up. That builder doesn’t cap products; Etrovvo plans hold up to 100 (Forge), 250 (Ascend) or 500 (The Legend) products. And with Etrovvo you can pay $0 a month until you sell.
What is The Brain?
An AI agent in your dashboard. Ask in plain words — “what should I restock?”, “what isn’t selling?” — and it answers from your store’s own sales, stock, prices and orders. When something needs doing, it prepares it as a card you approve. AI answers included each day: 20 (Forge), 60 (Ascend) and 200 (The Legend).
Can I try Etrovvo without leaving my current store builder?
Yes, if your current store builder can export your products to a CSV file: try it in Configuration → Catalog migration. Today the importer reads one popular store builder’s product CSV format; a file in another format usually brings in no products, and the result shows how many came in, with a button to roll the import back. It’s a copy, not a live link — your store there keeps running exactly as it is.
The dinosaur era won’t leave on its own. You decide when to walk away from it.